Avon Products Receive Leaping Bunny Approval

Avon, one of the world's leading cosmetics and beauty brands, has received Leaping Bunny certification for all its beauty and personal care products. The Leaping Bunny Programme by Cruelty Free International stands out as a recognised global standard with requirements that go beyond laws restricting animal testing.

Avon, the first global cosmetics brand to end animal testing for its products in all countries where it operates, has reaffirmed its 30-year commitment to accepting non-animal testing methods by obtaining Leaping Bunny certification*.

The Cruelty Free International Leaping Bunny Programme stands out as a recognised global standard for cruelty-free products with requirements that go beyond laws restricting animal testing. To obtain certification, the entire supply chain is rigorously audited to ensure compliance with Leaping Bunny criteria. During this process, which required screening more than 8,000 raw materials and working with more than 4,000 raw material suppliers, Avon adopted a phased approach.

Last year, Avon's perfume category, Avon Care and Anew products received Leaping Bunny certification, and now all of Avon's beauty and personal care products are Leaping Bunny Certified*. Avon, one of the world's leading cosmetics and beauty brands, remains committed to delivering products that exceed customer expectations without compromising on animal welfare, safety standards or legal requirements.

"Over 8,000 raw materials screened"

Hasan Uluturk, General Director of Avon Turkey, stating that they are pleased to have received certification* under the Cruelty Free International Leaping Bunny Programme, said: "After working for thirty years to achieve acceptance of non-animal testing methods, we are proud to have reached this turning point and obtained Leaping Bunny certification*. This achievement reflects our belief that beauty in every sense should be cruelty-free and our commitment to making the world a better place for everyone. We are seeing an increase in brands applying for Leaping Bunny certification. This demonstrates that global consumer demand for cruelty-free products is influencing brand actions. This is a positive picture for all of us. We will continue our work in this direction with Cruelty Free International in the coming periods."