House of Nulla Debuts First Collection at Beymen Beauty Studio

Niche perfume brand House of Nulla entered the Turkish market with its first collection, "The Beautiful Darkness". The collection is being presented for the first time in Turkey exclusively at Beymen Beauty Studio locations.

Beymen Beauty Studio, which brings premium brands in beauty and perfumery to consumers, continues to feature next-generation niche perfume brands. In this context, House of Nulla entered the market with an approach centered on sensory and cultural narratives.

Multi-layered narrative approach in perfume
House of Nulla positions perfume not merely as a scent, but as a multi-layered expression space shaped at the intersection of memory, history and imagination.

The brand aims to create an original fragrance language by combining its world of inspiration drawn from mythology, nature and aesthetics with modern perfumery techniques.

Founded through the partnership of Nevbahar Koç and Esra Tümen Dinçköк, the brand takes its name from the concept "Nulla", which means "nothingness" in Latin.

Collection inspired by Halfeti black rose
The brand's first collection, "The Beautiful Darkness", draws inspiration from the Halfeti black rose. Referencing Mesopotamia's rooted fragrance heritage, the collection presents three different compositions built around the same notes:

Black: Minimal and deep character
Amber: Warm and enveloping effect
Spice: Strong structure with spicy and woody notes

These compositions can be personalized when used alone or together.

Personal experience through different usage forms
The collection is offered in extrait de parfum, which provides long-lasting wear, and alcohol-free perfume oil roll-on formats. This approach provides users with a more layered and personal fragrance experience.

"Halfeti Black Rose Project" focused on sustainability
House of Nulla approaches the Halfeti black rose not only as an aesthetic source of inspiration, but as a botanical value that needs to be protected.

Within this scope, the "Halfeti Black Rose Project", carried out in cooperation with the Fragrance Culture Association, aims to contribute to the sustainability of the plant.

Points of sale
The House of Nulla collection is available at:

Beymen Zorlu Center
Beymen Akasya
Beymen Tersane
Beymen İstinyePark

in the Beymen Beauty Studio areas of these stores as well as through online channels.