Atilla Atay, Supported by Humanis, Claims Big Victory at Nirvana GranFondo

At the Nirvana GranFondo, one of Turkey's leading cycling events, the Atilla Bicycle Sports Club sponsored by Humanis Bicycle Club achieved great success. Atilla Atay, who topped the 50-59 Age Group, took first place in the Humanis jersey. Humanis is taking decisive steps to spread cycling culture to broader audiences in Turkey through the unifying power of sport.

The Nirvana GranFondo, held against the stunning backdrop of Antalya's scenery and eagerly followed by cycling enthusiasts, once again hosted a challenging and prestigious competition this year. On the AG Tohum Short Route held on Sunday, 17 November 2024, athletes competed over a total distance of 66 kilometres, starting and finishing at Nirvana Cosmopolitan Hotel in a challenging race. The route, notable for its 253-metre elevation gain, tested the athletes' endurance and determination once again.

Atilla Atay from the Atilla Bicycle Sports Club, supported by Humanis Bicycle Club, won first place in the 50-59 Age Group, making both his team and sponsors proud.

"Racing for Humanis Brought Extra Excitement"

Atilla Atay, in his statement after the race, emphasised that the Humanis Bicycle Club was established within the company in June, contributing to the spread of cycling culture throughout the organisation. Appreciating Humanis's support for sports and social responsibility projects, Atay expressed Humanis's contribution to cycling culture in the following words: "There was an extra excitement today racing for Humanis. First of all, I am very grateful to Humanis for contributing to the development of such a wonderful culture. We have done wonderful work with Humanis for approximately six months. Everything is in this culture; being part of a culture that includes social responsibility projects, bicycle rides and meaningful events is truly special."

Millions of people worldwide use the bicycle not only as a sports vehicle but also as a basic means of transport. Thanks to being economical, environmentally friendly and clean, the bicycle stands out as one of the most important elements of sustainable transport. Furthermore, with its contributions to physical and mental health, the bicycle has become one of the most powerful symbols of holistic health today.

Pointing out that cycling culture is a movement supported by the United Nations worldwide, Atay underlined the importance of steps to spread this culture in Turkey with the following words: "The fact that a company in Turkey, namely Humanis, has pioneered such a long-term project and is doing this with me excited me from day one. As someone who has devoted 35-40 years of effort to this work, I am very happy about what we have accomplished with Humanis. Cycling culture is not just sport, it also encompasses sustainability, health and solidarity."

"Humanis's Vision Inspires Other Companies"

This victory at Nirvana GranFondo once again demonstrated how meaningful Humanis's investments in both sport and public benefit are.

Atay, emphasising that the race has become a platform reflecting Humanis's values beyond being merely a sports event, concluded by noting that the Humanis jerseys attracted great attention during the race: "Humanis, with its human-centred vision, is making a difference not only in the healthcare sector but also in sports and culture projects. The Humanis Bicycle Club, established under my consultancy in June, aims to promote cycling sport within the company, supporting both employees' physical and mental health and fostering the adoption of the bicycle as a lifestyle. This step serves as an example of strengthening the bicycle's connection with concepts such as sustainability, health and social solidarity. Humanis's vision is inspiring other companies. The Humanis jersey we wore during the race, just as in the Tribute to Atatürk Tour we held at Anıtkabir the same week, caught everyone's attention, and people looked back for a second look. This showed once again how meaningful what we are doing is."