Samsung Tops Global Soundbar Market for 12th Consecutive Year

Samsung Electronics has maintained its global leadership for the 12th consecutive year as the world's most preferred soundbar brand. Strengthening its audio portfolio with premium models and its 2026 product range, Samsung is consolidating its pioneering position in the home entertainment sector.

According to research shared by Future Source, Samsung maintained its leading position in 2025 in terms of soundbar revenues and sales volume. The leadership that has continued since 2014 advances in parallel with its success in the global TV market over 20 years.

Samsung's success in the soundbar market is made possible through advanced sound technology, immersive experience and integration provided with Samsung TVs.

2026 Product Range and Standout Models
Samsung aims to deliver cinema-quality sound to different living spaces with its new product portfolio. Standout models:

HW-Q990H: The flagship soundbar succeeding the HW-Q990F model.
HW-QS90H: Soundbar with an all-in-one design.
Music Studio 7 and Music Studio 5: New speakers with Bouroullec design and Wi-Fi features.

Samsung Electronics Vice President of Visual Display Business Hun Lee said, "Being the world's number one soundbar brand for the 12th consecutive year is a great honor for us. This also proves our commitment to premium home entertainment."

Samsung's soundbars focus on making high-quality sound experience accessible in homes, and with its 2026 portfolio, it is further enriching users' living spaces.