Henkel to Expand Professional Hair Care Business in Mexico and the U.S.

Henkel has signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., which is headquartered in Guadalajara, Mexico and has subsidiaries in the United States, Colombia and Spain. With this acquisition, Henkel will significantly expand its Professional Hair Care business and extend its footprint in both developed and emerging markets. The transaction includes a portfolio of leading brands in Professional Hair Care, one of Henkel's core categories. The most important brands are Pravana and Tec Italy. The acquired company achieved sales of more than EUR 100 million in fiscal year 2016. Hans Van Bylen, CEO of Henkel, said: "This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Professional Hair Care business in Mexico and strengthen our brand portfolio in the U.S. hair care expertise market." Pascal Houdayer, Vice President in charge of Henkel's Beauty Care division, stated: "The high-performance and quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business unit. This will complement our Professional Hair Colorants category and strengthen Henkel's global number 3 position in this business area. In addition, this transaction provides us with a platform for further growth in the attractive Latin American market."