Töre Birol appointed Vice President of Sales and Country Management for Laundry & Home Care Middle East Europe at Henkel

Töre Birol, a graduate of Istanbul University's Department of International Relations who completed an MBA at Oxford Brookes University, began his career at Henkel in 2006 as Category Manager after holding various positions at Koç Holding, BP and Nielsen. In 2007, he was appointed Chain Store Channel Manager at Henkel. In 2009, he took on the role of Commercial Marketing & Category Management Manager, and in 2011, he assumed the position of General Manager of Henkel Baltics. In 2012, Birol continued his career as General Manager and Board Chairman of Henkel Ukraine. Between 2015 and 2017, he served as General Manager of Henkel Turkey's Laundry and Home Care division, achieving significant accomplishments. Birol, who speaks English fluently and is also proficient in German and Italian, will continue his career as Vice President of Sales and Country Management for Henkel's Laundry and Home Care division in Central and Eastern Europe. Speaking on the matter, Töre Birol stated: "Ensuring sales coordination across the Middle East and Europe region is crucial as a cornerstone of aggressive growth in Henkel's global strategy. Ensuring healthy and profitable growth for Henkel across 31 developed and developing countries will be the priority of my new position. The Turkish team, which has achieved exceptional success over the past three years, will undoubtedly continue to be the foundation of this priority. As a Turkish executive, I am also greatly honored to contribute to the region's success from this position. I am confident that in my new role, working alongside successful Henkel teams, we will experience a period marked by strong leadership and teamwork that delivers sustainable results," he said.

Güray Yıldız Takes Over Töre Birol's Position at Henkel Turkey

Güray Yıldız has been appointed to the position of General Manager of Henkel Turkey's Laundry and Home Care division, left vacant by Töre Birol. A graduate of the Middle East Technical University's Department of Political Science and Public Administration, Güray Yıldız began his career at Gillette in 1997. He joined Henkel in 1999 as Chain Store Representative for Henkel Turkey's Laundry and Home Care division. Between 1999 and 2006, he held management positions in Sales, Commercial Marketing and Category Management divisions at Henkel Turkey. He subsequently spent one year in Vienna as International Brand Manager at Henkel's Central and Eastern Europe region. Between 2008 and 2010, he worked as Turkey Traditional Channel and Field Sales Manager. In 2011, he became Sales Director of Henkel Turkey's Laundry and Home Care division. Since 2014, Yıldız has served as General Manager of Henkel Hungary's Laundry and Home Care division, and will continue his career as General Manager of Henkel Laundry and Home Care at Henkel Turkey as of 1 January 2018. Güray Yıldız, who speaks English and German at a very good level, Hungarian at beginner level, and is married with two children, made the following statement regarding his new position: "Being appointed as general manager to the company where I started approximately 20 years ago as a sales representative is extremely gratifying. As a Laundry and Home Care business unit, we have delivered very successful results in recent years. Now, as a team, we aim to further develop these results and maximize our contribution to Henkel's global 2020 targets. Additionally, in this context, we will nurture more young talent who can shape Henkel's future in Turkey and around the world," he said.