Kerevitaş Continues Its Growth Journey in the Sector as Besler Gıda

Kerevitaş, one of Turkey's leading food companies, will continue its operations as Besler Gıda in a new era, expanding its targets with brands that bring reliable and high-quality food to tables.

Kerevitaş, the leader in Turkey's frozen food and margarine sectors, is renewing its corporate identity in line with its strategic objectives and will continue on its path as Besler Gıda.

The company, which reaches millions of consumers at home and abroad in different categories such as frozen food, oils, canned goods and vegetables with its wide product portfolio and market-leading strong brands, has implemented this change with the objective of creating a structure that will better reflect its long-term growth vision in the new era.

The name Besler, which clearly and strongly reflects the company's focus in the food sector—its core area of operation—was chosen because it encompasses the company's vision of sustainable growth, its transformative impact on agriculture and food systems, and its objective of creating value at regional scale. In this context, the company's logo and corporate visual identity have also been updated to create a modern and holistic brand identity consistent with its business practices based on sustainability, accessibility and quality.

The company, which maintains its leading position in the frozen food, margarine and oils categories, has made its operations more comprehensive and future-focused with its new brand identity.

Mert Altınkılınç: "This change will strengthen and extend our food leadership to different geographies"
In his assessment of the new era, Besler CEO Mert Altınkılınç noted that they will continue their transformative leadership in the broad ecosystem they impact through a strong product portfolio, extensive distribution network, dynamic business model and innovative vision. Altınkılınç continued as follows: "Today we are a leading food company with 16 categories, approximately 1,500 products and 57 brands in the food sector. With the focus on sustainability and our reliable and leading brands, we are expanding our objective of becoming a food company that not only inspires today but also shapes the future, continuing on our path as Besler.

We view this change as an important step taken within our company's strategic vision for the coming period, and we believe that by extending our leadership in the food sector to different geographies, we will strengthen it. As Besler, in the new era we will continue to steadily pursue our growth strategies along the axes of innovation, digitalization and sustainability, while continuing to work with our mission to make reliable and high-quality food accessible to everyone."