Watsons Türkiye Named Turkey's Most Reputable Brand for the Fifth Consecutive Year

Watsons Turkey was named "Brand of the Year" for the fifth consecutive time in The ONE Awards Integrated Marketing Awards in the "Personal Care and Cosmetics Retail" category. Watsons Turkey was also honored with the "Grand Prize" for winning The ONE Awards five times in the same category during the 12 years the organization has been held.

At The ONE Awards, recognized as a reference award in the industry, brands that increased their reputation the most throughout the year are awarded in over 70 categories based on face-to-face interviews conducted with 1,200 people across 12 cities throughout Turkey.

Watsons Turkey, which pioneered the beauty and personal care retail sector in Turkey, was named "Brand of the Year" for the fifth consecutive time in The ONE Awards Integrated Marketing Awards in the "Personal Care and Cosmetics Retail" category. Watsons Turkey was also honored with the "Grand Prize" for winning The ONE Awards a total of five times in the same category during the 12 years the organization has been held.

The awards were presented to Watsons Turkey yesterday evening at a prestigious ceremony. The ONE Awards Integrated Marketing Awards, considered one of the most respected award platforms in the marketing and communications ecosystem and realized through a partnership between Marketing Turkey and Akademetre Research and Strategic Planning, is based on the findings of the "Reputation and Brand Value Performance Measurement" research. Held continuously for 12 years and recognized as a reference award in the industry, The ONE Awards honors brands that increased their reputation the most throughout the year in over 70 categories based on face-to-face interviews conducted with 1,200 people across 12 cities throughout Turkey. The "Reputation and Brand Value Performance Measurement" research underlying the awards process is conducted in Istanbul, Ankara, Bursa, Erzurum, Izmir, Balikesir, Adana, Samsun, Kayseri, Trabzon, Gaziantep, and Malatya to represent Turkey. Additionally, brands that have won The ONE Awards a total of five times in the same category during the 12 years the organization has been held are honored with the "Grand Prize."

Awards Are Given According to 9 Main Criteria and 16 Sub-Criteria
In the award process structured with a two-stage model, brands are evaluated according to 9 main and 16 sub-criteria. In the main criteria, "brand awareness, familiarity score, trust score, differentiation score, recommendation score, support for commercial activities score, appreciation score for social responsibility activities, appreciation score for communication and advertising efforts, and overall appreciation score" are evaluated. In the 16 sub-criteria where annual performance is evaluated, "top-of-mind awareness, unaided awareness, total unaided awareness, recognition degree, appreciation degree, brand trust, value for money, suitability (brand extension power), innovation, inclusion, recommendation when asked for opinion, recommendation even when not asked for opinion, support for commercial activities, appreciation for social responsibility activities, appreciation for communication and advertising efforts, and overall success" are evaluated.