Centric Software Unveils Centric AI Studio

Centric Software is pleased to announce the launch of Centric AI Studio™, a generative artificial intelligence platform designed to transform how consumer products are created, developed and commercialized. Built on Centric Software's market-leading concept-to-commercialization platform, Centric AI Studio brings artificial intelligence directly into connected product workflows. Centric AI Studio is a generative artificial intelligence platform developed for enterprise product teams that links creative output directly to trusted PLM data and operational workflows. With full integration with Centric PLM™, the platform enables brands to create and develop concepts, visualize product variations, accelerate development and create launch-ready assets.

Vincent Picou, Director of Artificial Intelligence at Centric Software, said: "Unlike standalone artificial intelligence tools focused primarily on image generation, Centric AI Studio is specifically developed for operational use throughout the entire product lifecycle. By linking artificial intelligence-generated outputs to trusted product data and approval workflows within Centric PLM, brands can move beyond disconnected experiences and scale artificial intelligence confidently."

CEO Fabrice Canonge stated: "By embedding generative artificial intelligence directly into the product lifecycle and connecting it to trusted product data and operational workflows, brands can accelerate decisions, reduce development friction and scale commercialization much more effectively." Centric AI Studio, designed for fashion, apparel, footwear, luxury, outdoor, home, cosmetics, food and beverage and multi-category retail brands, is in use by leading fashion brands such as GANT and g-lab in multiple countries including the United States, Germany, Turkey, Sweden and South Africa.

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