Samsung CEO TM Roh: The Future of AI Will Be Shaped by Human-Centered Technologies

Samsung Electronics CEO and Chairman TM Roh said the future of artificial intelligence lies not merely in developing more powerful models, but in creating technologies that understand people, inspire confidence, and become a natural part of daily life.

Roh emphasized that the new era of artificial intelligence will be built on personalized experiences, open ecosystems, and user trust.

"The power of artificial intelligence lies in understanding people"
TM Roh noted that artificial intelligence is evolving beyond a technology that merely answers questions toward an "agentic AI" approach capable of taking action on behalf of users, understanding their needs, and delivering personalized experiences.

Roh stated that while artificial intelligence will continue to grow smarter, it must become a natural part of everyday life to truly transform people's lives. He said that the most successful artificial intelligence solutions of the future will be systems that best understand people and can translate that understanding into experiences that inspire confidence.

Open ecosystems will form the foundation of the new era
According to TM Roh, the success of artificial intelligence will not be limited to a single device. Open ecosystems established between smartphones, tablets, wearable devices, televisions, and connected home systems will shape the user experience of the future.

Noting that Samsung has been developing open platforms and connected living solutions for many years, Roh stated that the ability to deliver the right support at the right time from data obtained across different devices is one of artificial intelligence's most important advantages.

Roh expressed that artificial intelligence working seamlessly in the background and establishing connections between different devices will significantly improve user experience.

Trust and user control take center stage
Emphasizing that data security and user control become critically important as artificial intelligence becomes more personal, Roh said that users knowing how their data is processed and maintaining control over it will be fundamental elements of next-generation artificial intelligence experiences.

Roh noted that Samsung supports this approach with security solutions it has developed, stating that they prioritize protecting the most personal data on the device itself and aim to deliver secure artificial intelligence experiences.

Samsung Unpacked event to be held on 22 July
Samsung will hold its Samsung Unpacked event, where it will introduce new Galaxy innovations, on 22 July in London.

The event will be broadcast live starting at 16:00 Turkey time via Samsung's official website, Samsung Newsroom, and YouTube channel.