TotalEnergies and Euromaster Extend Partnership Until 2028

The partnership between TotalEnergies Turkey Pazarlama and Euromaster, which provides professional tyre and vehicle maintenance services, has been extended to the end of 2028. In the third phase of a partnership that began in 2020, TotalEnergies and ELF branded lubricants will continue to be used at Euromaster service points.

TotalEnergies Turkey Pazarlama, TotalEnergies’ subsidiary in Türkiye, and Euromaster, which provides tyre and vehicle maintenance services, have extended their partnership – which began in 2020 – to the end of 2028 under a new agreement.

With the new agreement the commercial partnership between the two companies enters its third phase, and passenger and light commercial vehicle users visiting Euromaster service points will continue to benefit from lubricants offered under the TotalEnergies and ELF brands during maintenance.

Lubricants and vehicle maintenance services together
Under the partnership, the lubricant products TotalEnergies has developed for automotive applications are offered to consumers through Euromaster’s service network across Türkiye.

The technical properties of lubricants play an important role in the maintenance requirements of modern vehicles in terms of protecting the engine, sustaining performance and improving the efficiency of maintenance processes.

Mehmet Murat Selçuk, Deputy General Manager of TotalEnergies Turkey Pazarlama, said that carrying the agreement into a third phase was an indication of the long-term business relationship between the two companies.

Selçuk said that bringing together the technology of TotalEnergies and ELF lubricants with Euromaster’s professional service approach would help deliver high-quality maintenance to consumers.

“We will bring high technology and performance to our consumers”
Serhat Sezginsoy, General Manager of Euromaster Türkiye, said they would continue to provide customers with high-quality, reliable maintenance services in the third phase of the partnership.

Noting that TotalEnergies and ELF lubricants offer products geared in particular to the maintenance needs of customers in the passenger and light commercial vehicle segment, Sezginsoy said the synergy created by the two brands would generate value for both retail and fleet customers.

TotalEnergies’ lubricant production in Türkiye
TotalEnergies Turkey Pazarlama operates in the production and marketing of lubricants in Türkiye.

At the company’s blending plant in Menemen, İzmir, around 50,000 tonnes of lubricants and speciality products are produced each year in line with international and local standards.

With approximately 130 employees, the company handles the sale and distribution of products for the automotive, industrial and marine transport sectors, bringing its products to market through direct sales channels and a distributor network.

Global lubricant and energy operations
Headquartered in France, TotalEnergies operates across different energy fields including oil, biofuels, natural gas, biogas, low-carbon hydrogen, renewable energy, and electricity generation and marketing.

The company operates in more than 120 countries, and through its TotalEnergies Marketing & Services division offers lubricants for automotive, industrial and marine applications as well as products and services such as biofuels, electric vehicle charging solutions, aviation fuels, bitumen and LPG.

TotalEnergies’ lubricant operations cover product development work for high-performance applications in the automotive, industrial and marine sectors.

The new phase of the partnership with Euromaster, extended to the end of 2028, stands out as one of the steps strengthening TotalEnergies’ distribution and reach in the automotive maintenance and lubricant market in Türkiye.