Watsons Beauty and Personal Care Awards Presented for the 12th Time

The Watsons Beauty and Personal Care Awards, one of the prestige organizations in the beauty and personal care world, was held for the 12th time this year. The grand awards ceremony, organized by Watsons Turkey, took place at Four Seasons Hotel Bosphorus with the participation of many renowned names from business, society and art.

During the evening, the year's most beloved beauty and personal care products, as determined by consumer votes, and inspiring names in the sector were honored across different categories.

The ceremony, hosted by Burcu Esmersoy, featured many special moments from the red carpet to stage performances. The evening, during which renowned names received their awards, offered guests an unforgettable experience with performances and acts.

Consumers determined the year's best
In the voting process, which saw heavy participation from Watsons Club members, 144 candidate products were evaluated across 29 different categories this year. After a process in which approximately 1 million votes were cast, the products that received the highest votes in their categories were selected as "the year's best."

The organization, which stands out with its consumer-centric structure, continues to be an important reference point for the sector.

"We are continuing our growth with determination"
Mete Yurddaş, General Manager of Watsons Turkey, made the following statement regarding the awards ceremony:

"As Watsons Turkey, our focus has always been on our customers' happiness; at the point we have reached today, with nearly 500 stores in 71 provinces and our strong O+O approach, we are continuing our growth with determination. As we move forward with the goal of being present in all of Turkey's cities next year, we are planning to open more than 80 stores annually and exceed 800 stores in 3 years. We are also making steady progress in transforming our Watsons Club family, which has over 12 million members, into a huge community of 20 million. However, for us, growth is not merely about numbers; we prioritize sustainable development that adds value to the sector. We aim to create a wide impact with the steps we take for our society and our world, pioneering our sector. The 12th Watsons Beauty and Personal Care Awards, as a reflection of this vision, continue to be a valuable platform where we determine the sector's best through the votes of our consumers, inspire and grow together with our stakeholders. In this special year as we celebrate our 185-year global heritage, we are proud to bring our awards ceremony to life with our original enthusiasm and great dedication."