Bath & Body to Launch Fabric Care Collection
This fall, Bath & Body Works will bring its fragrance expertise and authority to the laundry category as it introduces its first ever fabric care collection. Prior to the debut, Bath & Body is letting its most devoted consumers have a say in how the collection is created.
“We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” explains Julie Rosen, President at Bath & Body Works.
“Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re looking forward to leveraging our core strengths and competitive advantage in fragrance and innovation to expand into this brand-new category.”
Members of My Bath & Body Works loyalty program can cast their votes for their favorite fragrance across 14 Bath & Body Works-exclusive scents coming to the fabric care category later this year.
The five fragrances that receive the most votes will be available in an early access shopping event exclusively for loyalty members before the full collection launch this fall.
