For the first time in its five-year history, Axalta’s (NYSE:AXTA) automotive color of the year is showcasing a color primed for vehicle customization both at manufacturing facilities and in the aftermarket.
Sahara, a golden bronze tone, radiates warmth, richness and strength for vehicles of all sizes – especially the expanding global truck and SUV markets – and can serve as the principal color for two-tone possibilities including black roofs.
“At Axalta, we are seeing car designers leaning toward options for two-toning, accent roofs and stripes,” said Nancy Lockhart, Axalta Global Color Marketing Manager. “When it comes to mass customization, Sahara is the type of color that can serve as the foundation for these premium options.”
