Biolage Professional Introduces Bond Therapy Collection, Featuring Innovative Conditioning Foam Formula
Biolage Professional, a globally recognized leader in salon haircare, has unveiled Bond Therapy, its inaugural bond-building collection. Infused with a potent yet gentle combination of citric acid and coconut oil, this collection is designed to address damage at the core of the hair and fortify weakened bonds in hair that has been excessively processed.
Assistant Vice President of Biolage Professional, Aurelie Croze, shares, “The launch of Bond Therapy has been the most challenging secret to keep. We are thrilled to present this innovative bonding range to our consumers. With the rising popularity of color services, balayage, and heat styling, the Biolage Bond Therapy collection was created to enhance and safeguard hair by incorporating the best in bonding and care.”
The standout product in the collection is the all-new conditioning foam, a weightless formulation that builds bonds and boosts hydration for fine hair. Pioneering the bonding category, it provides moisture without causing finer hair to appear flat or heavy.
Croze comments on the conditioning formulas in the collection, stating, “What makes the Bond Therapy collection exceptional is its inclusion of two conditioners, the cream and the foam.
Through our research, we discovered that many consumers hesitated to use bonding ranges because they perceived the formulas as too heavy or leaving hair stiff and rough. We aimed to create a range that not only repairs hair bonds but also enhances the look and feel of hair. Offering both cream and foam bonding conditioners ensures that every consumer has a formula tailored to their hair, providing all-day body, shine, and softness.”
The Bond Therapy collection is ideal for individuals with over-processed hair exposed to frequent heat styling or experiencing damage from bleach or color treatments. Comprising five products suitable for fine, medium, and coarse hair textures, Bond Therapy reinforces hair at its foundation, reducing breakage by 3x*, all while maintaining vegan and cruelty-free certified formulas free of parabens, sulfates, and mineral oil.
This collection embodies Biolage’s commitment to “repair that cares,” with each product formulated with citric acid to rebuild weakened bonds, enhancing strength and resilience, and coconut oil to nourish without weighing down. Each product in the collection boasts a distinctive sensorial texture and Biolage’s iconic Aromascience fragrance.
Biolage Global Ambassador and Celebrity Stylist, Sunnie Brook, expresses her enthusiasm for the Bond Therapy collection, stating, “The Bond Therapy collection is incredible. I consistently recommend this collection to clients with color damage and those who style with heat daily for public appearances. In my kit, I need products I can rely on, and the fact that this collection caters to all hair types and textures makes it a no-brainer when packing for a job.”
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